How Twitch sub revenue works
In the US, subscriptions are priced at $4.99 (Tier 1), $9.99 (Tier 2) and $24.99 (Tier 3) a month. A Prime Gaming sub costs the viewer nothing extra with Amazon Prime and is paid to the streamer like a Tier 1 sub. Twitch splits the revenue with the streamer:
- 50% is the standard split for most Affiliates and Partners.
- 70% is available through Twitch's Partner Plus program for streamers who qualify.
The calculator works out:
Gross = (Tier 1 + Prime) × $4.99 + Tier 2 × $9.99 + Tier 3 × $24.99 Your payout = gross × your revenue share
Example: 120 Tier 1, 30 Prime, 6 Tier 2 and 2 Tier 3 subs make $858.42 of gross revenue a month. At a 50% share, the streamer receives $429.21 a month, or about $5,150 a year.
Why your actual payout may differ
- Regional pricing. Twitch charges lower sub prices in many countries, so subs from viewers outside the US can be worth less.
- Taxes and payment fees. Payouts are before income tax; withholding depends on your country and tax forms.
- Changing sub counts. Your active subs change daily as subscriptions start and expire.
- Program terms. Twitch updates its revenue-share programs and eligibility. Check your Creator Dashboard for your own split.
Other Twitch income
Bits (cheers), ads, sponsorships and your own products all add to sub revenue. Bits pay one cent each to the streamer, and ad revenue depends on how many ads you run and your audience.
How to grow Twitch subs
- Stream on a consistent schedule so viewers know when to show up.
- Remind viewers about Prime Gaming subs; many have Amazon Prime and do not know they have a free sub to give.
- Make sub perks worth having: emotes, sub-only events, Discord roles.
- Run sub goals tied to something the community wants.
- Grow off Twitch too. Clips on YouTube Shorts and TikTok bring new viewers to your streams.