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GoHighLevel Pricing: Every Plan Explained
GoHighLevel costs $97, $297 or $497 a month, or 10 times the monthly price if you pay yearly. Below are the differences between plans, the usage fees that are easy to miss, and how to pick the right one.
Annual prices are 10 times the monthly price (2 months free).
Starter
$97/month
$80.83/mo billed yearly
✓3 sub-accounts
✓Unlimited contacts and users
✓All core features
✓24/7 support
Unlimited
$297/month
$247.50/mo billed yearly
✓Unlimited sub-accounts
✓Rebill phone and email at cost
✓Basic API access
Founder (Pro)
$497/month
$414.17/mo billed yearly
✓Everything in Unlimited
✓Rebilling with markup (SaaS mode)
✓Founders Club and partner network access
Free plan
No
Trial
14-day free trial
Fees
Phone, SMS, email and other third-party usage is billed separately on top of the plan, including during the trial.
Source: GoHighLevel official pricing, checked November 2, 2026. Prices in USD, before tax. Providers change prices; confirm on their site before you buy.
All three plans include unlimited contacts and unlimited users. The main difference is how many sub-accounts you can run: a sub-account is one separate business or client workspace.
Which GoHighLevel plan should you choose?
Starter ($97) fits a single business or a freelancer with up to three clients. You get the core CRM, funnels, websites, calendars, email and SMS tools for up to 3 sub-accounts.
Unlimited ($297) is built for agencies. Unlimited sub-accounts means the cost per client keeps falling as you add clients, and you can rebill phone and email usage to clients at cost. It also adds basic API access.
Founder ($497), called the Pro plan in GoHighLevel's FAQ, adds rebilling with markup, which lets agencies resell GoHighLevel as their own software (often called SaaS mode), plus access to the Founders Club and partner network.
A simple rule: if you will never have more than three client accounts, Starter is enough. If you plan to resell the platform under your own brand, look at Founder.
Extra costs to budget for
GoHighLevel bills usage separately from the plan. Text messages, phone calls, email sending and some third-party services are charged as you use them, and the pricing page notes these fees can apply even during the free trial. For an agency on Unlimited or Founder, those costs can be passed on to clients through rebilling.
Is there a free trial?
Yes, 14 days. Billing starts automatically at the end of the trial unless you cancel, so set a reminder if you are only testing.
GoHighLevel vs cheaper alternatives
GoHighLevel's strength is running many client accounts from one place. If you are a solo creator or a single small business, you may be paying for agency features you will not use:
Systeme.io has a free plan and paid plans from $17 a month, with funnels, email marketing and courses included. See Systeme.io pricing.
ClickFunnels starts at $97 a month and focuses on funnels and selling. See ClickFunnels pricing.
Prices and limits are taken from GoHighLevel's official pricing page on November 2, 2026. See how we review software. Found something out of date? Tell us.