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Kajabi vs Thinkific
Thinkific starts at $109 a month ($82 yearly) with unlimited courses. Kajabi starts at $179 a month ($143 yearly) and includes email marketing, funnels and a website alongside courses. Thinkific is the course specialist; Kajabi is the all-in-one.
Thinkific is the better buy if courses and learning experience come first: unlimited courses, cohorts, communities and a 30-day trial. Kajabi wins if you want your email marketing, funnels and website handled in the same platform.
Choose Kajabi if…
you want an all-in-one business platform with email marketing, funnels, website and courses together.
Choose Thinkific if…
courses are your product, you want unlimited courses at a lower price, and you are happy to connect a separate email tool.
At a glance
Kajabi
Thinkific
Best for
Established creators who want a polished all-in-one course platform
Course creators who want unlimited courses and strong learning tools
Starting price
From $179/mo
From $109/mo
Free plan
No
No
Trial
Free trial offered (length not stated on the pricing page)
30-day free trial
Fees
Kajabi Payments: 2.9% + $0.30 (Basic), 2.8% + $0.30 (Growth), 2.7% + $0.30 (Pro). With a third-party processor Kajabi adds 2%, 1% or 0.5%.
No Thinkific transaction fee; Thinkific Payments processing is 2.9% (Stripe or PayPal fees apply if used).
Prices in USD from each provider's pricing page, checked November 2, 2026. Plans and prices change; confirm before you buy.
Billed yearly, the entry plans cost $984 (Thinkific) vs $1,716 (Kajabi) a year, a difference of $732.
Key differences
Course limits. Thinkific includes unlimited published courses on every plan; Kajabi limits products to 5 (Basic) and 50 (Growth).
Email marketing. Kajabi includes email marketing with 2,500 to 100,000 contacts. Thinkific focuses on courses and connects to email tools.
Learning features. Thinkific includes communities, live cohorts and video bandwidth allowances by plan, plus SCORM and learning paths on Plus.
Admin seats. Thinkific: 2, 6 or 15. Kajabi: 2, 11 or 26.
Trial. Thinkific offers 30 days; Kajabi offers a free trial without stating the length on its pricing page.
Which should you choose?
If you are building a course catalogue or a training business, Thinkific gives more course capacity for less. If you would otherwise pay for a separate email tool and funnel builder, Kajabi's bundle can be worth it. See also Thinkific vs Teachable.
Frequently asked questions
Is Thinkific cheaper than Kajabi?+
Yes at entry level: $109 vs $179 a month, or $82 vs $143 billed yearly.
Does Thinkific limit courses?+
No. All Thinkific plans include unlimited published courses.
Does Thinkific include email marketing?+
Thinkific focuses on courses and learning; most creators connect a dedicated email tool. Kajabi includes email marketing.
This comparison is based on each provider's official pricing page, documentation and published features, checked on November 2, 2026.
Where a provider shows prices in local currency or loads them dynamically, US prices were cross-checked against several pricing trackers and are labelled as such.
See how we review software.