A million views on YouTube typically pays somewhere between $1,000 and $10,000 for long-form videos, depending on your RPM, and much less for Shorts. Use the calculator below with your own RPM for a realistic number.
1,000,000 views at an RPM between $1.50 and $5.00:
Formula
views × RPM ÷ 1,000
Low
1,000,000 × $1.50 ÷ 1,000 = $1,500
High
1,000,000 × $5.00 ÷ 1,000 = $5,000
1 million views at different RPMs
Your payout is simply views × RPM ÷ 1,000. For one million views:
RPM (per 1,000 views)
Earnings for 1,000,000 views
$0.05
$50
$0.10
$100
$1.00
$1,000
$2.00
$2,000
$3.00
$3,000
$5.00
$5,000
$8.00
$8,000
$10.00
$10,000
The first two rows show how Shorts can pay: Shorts RPMs are commonly a small fraction of long-form RPMs. The rest of the table covers the range many long-form channels see. Your own RPM, in YouTube Studio > Analytics > Revenue, is the only number that matters for your channel.
Why two channels with 1 million views earn very different amounts
Long-form vs Shorts. Long-form creators receive 55% of the net ad revenue from ads on their videos. Shorts are paid from a pooled share of Shorts ad revenue split by views, which usually works out much lower per view.
Niche. Finance, business and software audiences attract higher-paying advertisers than most gaming, comedy or music audiences.
Viewer location. Advertisers pay more to reach viewers in high-income countries.
Ad suitability. Videos with content that advertisers avoid get limited or no ads.
Length and mid-rolls. Longer videos can show more ads per view.
Time of year. Q4 usually pays the most; January the least.
How long does it take to reach 1 million views?
The calculator does not depend on time, but your income does. A channel averaging 10,000 views a day reaches a million views in about 100 days. Use the YouTube money calculator to turn daily views into monthly and yearly income.
Getting more than ad revenue from a million views
Ad revenue is the least you can earn from an audience. For comparison, at a $3 RPM a million views pays about $3,000. If the same videos sent just 0.1% of viewers to a $49 product, that is 1,000 buyers and $49,000 in sales. Sponsorships, memberships and affiliate links can add to that too, and none of them depend on ad rates.
Frequently asked questions
How much does YouTube pay for 1 million views?+
Usually about $1,000–$10,000 for long-form videos, depending on your RPM. At a $3 RPM it is $3,000. Shorts usually pay far less for the same number of views.
How much does YouTube pay for 1 million Shorts views?+
Much less than long-form. Shorts are paid from a shared revenue pool, and many creators report RPMs of a few cents to around $0.10, which would be roughly $50–$100 per million views. Check your Shorts RPM in YouTube Studio.
How much does YouTube pay for 100,000 views?+
One tenth of the figures above: about $100–$1,000 for long-form at a $1–$10 RPM.
Do all views earn money?+
No. Views on videos without ads, from viewers using ad blockers, or from non-monetized videos earn no ad revenue, which is one reason RPM is lower than CPM.
What is a good YouTube RPM?+
It depends on your niche and audience. Compare your RPM with your own past months rather than other channels, and see the RPM calculator to track it.
Results are estimates based on the numbers you enter and are for planning only. Platform payouts, ad prices and fees change;
check the official dashboard or provider for your actual figures. Read how we build and check our calculators.